Fast Moving Consumer Goods face a wide variety of different challenges to slower paced retail areas. With short product life cycles and the ever-increasing number growing giants that have are able to work on a global scale, the competition in this area of the market is substantial. The challenges have forced FMCG logistics companies to improve their methods and become smarter in the way they transport, pack and deliver their good.
Bringg is one such company that are pushing the boundaries of FMCG logistics. By creating technology that can be used by a wide variety of logistical companies, they have been able to give the competitive edge to smaller logistic companies and allowing them to compete with global companies easily.
The biggest thing that FMCG logistics companies have had to face is the ever-increasing demands from the consumer. With customers expecting faster delivery times than ever before, there has had to be a shift towards a wholly consumer-centric logistics when it comes to delivery. Fortunately, better technology and new systems have also come along to make this easier than ever.
To stay competitive an FMCG logistics company has to not only respond to demand as and when it’s happening but be able to predict shifts in customer needs and desires. Being able to predict shifts in the market means that it is easier to get goods into places that are more manageable and this means that customers can expect their deliveries in faster times than ever.
Of course, it isn’t just about the delivery of goods that can affect the delivery times and one of the biggest things that logistics companies have to deal with is manufacturing and production times. Sourcing the products is a challenge that takes a lot of effort and consideration which can affect delivery times when things go wrong. The best way that many companies get around this is to use multiple manufacturers over a wide area as this means they can not only rely on different sources for the products to be produced but means they can transport them around the country (or on a global scale) much more quickly.
FMCG logistics takes complete planning of all aspects from manufacture to delivery and being able to predict consumer trends and where good are best placed takes a lot of thought. Technology has advanced over recent years in such a way that it is now possible to use it to not only help with the distribution side of logistics but the planning and predicting side too. Simple things such as warehouse design, layout, multiple manufacturing sites and resource planning are all necessary to ensure that the consumer ends up with the best service. Looking at the supply chain, on the whole, is the best way to make sure that each part of planning and design fits in together and will flow efficiently.