Did you know that you can utilise Twitter to enhance your SEO? After speaking with an SEO Lancashire company I realised that back in 2015 Google and twitter formed a partnership and that Google now have access to Twitter’s information stream. This means that Twitter can be used to improve a company’s SEO but also that tweets can show in search results. But what does this mean for you? This means that if you are not using Twitter for your business – You are doing something wrong.
Use keywords in tweets – So, you probably already know that keywords are important, right? But did you know that you should be using your keywords on Twitter too? Where relevant incorporate your keywords into your tweets, but remember that you don’t want your content to appear spammy. Using keywords will give your tweets a better chance of being seen by your target audience. You can use hashtags before your keywords to gain more exposure too.
Optimise your account information – If possible try to make your twitter handle the same as your company name – This will allow for your customers so more easily find you on the social platform. Your username should be the name of your company, and your profile picture should be your company logo. Your bio should only contain true information to your business, and should also contain your keywords. It is also a good idea to link to both your website and blog on in your bio in order to receive more website traffic/custom.
Don’t just tweet links form your website – Copying links from your website to Twitter over and over again can look spammy to Google. You should aim to post a variety of tweets, as well as retweeting tweets from other sin your industry.
Make your tweets re-tweetable–You need to create tweets that other people want to retweet. This means that your tweets should be interesting, amusing and spelt correctly. Every tweet counts – don’t simply tweet for the sake of tweeting, instead look for quality information which your customers will love.
Add your Twitter handle to your website – You should put your Twitter handle on your website – The best way to do this is in the form of a button. This way when people visit your website they will quickly be able to visit your twitter account and follow you. You can also add Twitter share buttons on your blog post so that readers can share your posts on their accounts if they wish so.
Employ a Twitter specialist – Optimising your Twitter and enhancing your SEO is an ongoing process, one in which many business owners do not have time to pursue. Because of this is is usually best practice for companies to either employ in house specialists or separate companies to take care of their accounts.