Fans of the technology made by Apple Inc know that these devices are convenient innovations that you simply cannot live without. Apple, of course, focuses development of their tech on not only comprehensive features but also intuitive and evolutionary interfacing that, hopefully, gets easier to use the more you use it. Understanding that, it is easy to see how the company continues to grow its fan base with each generation of products.
UNIQUE BRANDING and POSITIONING
There are times when Apple launches (or, more likely) leaks information on a project they are working on, and it seems like maybe they are out in left field. Well, Apple has been very good at taking ideas and turning them into gold mines. They either take current trends and improve them or try to find other ways to look at the current market to anticipate what consumers might want in the years to come. That is largely what contributes to Apple’s simple, intuitive nature. And because Apple is pretty particular about who they work with and who they allow to access their patents/ideas, they keep a strict hold on how well everything works together.
But working together is not enough for Apple; indeed the company also wants to make products that are different and memorable. Branding relies quite heavily on developing not only excellent technology, but also a reputation for leading the industry, expanding on what we know and understand and what we can think is possible.
Apple uses the same USB technology that all other mobile devices use, but of course, they do it very differently. For example, the company developed a USB Primecables apple charging cable known as the Lightning Cable. This cable allows for fast charging but also for data transfer. More importantly, Apple uses the USB type-C cable, which is reversible (unlock standard micro-USB 3.0 cables).
Because of the way Apple innovates and develops—and because of the service that often accompanies Apple products like the iPhone, it simply costs more to make and maintain Apple products. This explains something that has come to be known as the “Apple Tax,” a premium that consumers pay for products that bear the Apple Inc logo.